
The Canopy playbook: how to break into retail and scale omnichannel growth
Expanding into retail is the ideal next step for many DTC brands looking to scale.
Prior to working with Factored Quality, Halfdays didn’t have a quality control function — and their customers were paying the price. Today, the company has seen a sharp decrease in product defect reports and has calibrated their QC to ensure even the smallest details come out right every time.
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“We didn’t have any QC mechanisms in place, so we were finding problems with production at the customer level vs. knowing those things ahead of time — not the ideal feedback loop.”